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Meet Freightos Procure: The Next Evolution of SHIPSTA

Shipsta by Freightos is now Freightos Procure

Meet Freightos Procure: The Next Evolution of SHIPSTA

Freightos Procure™ rebrands SHIPSTA, enhancing procurement with market intelligence and seamless booking within the Freightos Enterprise suite, empowering shippers to manage the entire freight lifecycle efficiently.

Christian Wilhelm

April 30, 2025

Blog

We’re excited to announce that SHIPSTA by Freightos is officially rebranding as Freightos Procure™. This marks a significant milestone in our journey to digitize and simplify global freight procurement, part of our comprehensive Freightos Enterprise suite.

SHIPSTA Becomes Freightos Procure™

Since joining the Freightos family in 2024, SHIPSTA has strengthened our Freightos Enterprise solutions, empowering large shippers with advanced procurement capabilities. This rebrand represents the natural next step in our integration, bringing SHIPSTA’s advanced procurement platform fully into the Freightos Enterprise ecosystem.

As Freightos Procure™, we’ll continue to innovate and enhance our enterprise procurement solutions, helping you optimize freight spend, streamline RFQs and tendering processes, and make data-driven decisions with confidence. SHIPSTA, now integrated into Freightos Procure™, continues to lead the way in agile procurement solutions.

Enhanced Enterprise Capabilities

For existing customers, this transition will be seamless. You’ll continue to enjoy the same features, interface, and dedicated support you’ve come to expect, now as a core pillar of the Freightos Enterprise platform.

The rebrand brings several key benefits for enterprise shippers:

  • Unified Enterprise Experience: A streamlined procurement solution within the Freightos Enterprise ecosystem
  • Comprehensive Data Intelligence: Complements Freightos Terminal for enhanced rate benchmarking and market analytics
  • End-to-End Visibility: Complete procurement-to-execution visibility across your global supply chain
  • Strategic Decision Support: Advanced analytics to uncover optimized award scenarios and identify lanes with savings potential for effortless tendering

With automated workflows and autonomous procurement tools, enterprise shippers can reduce manual processes and accelerate sourcing cycles. Our digital rate management system ensures faster and more accurate quoting and tendering, even in the face of ongoing market volatility.

Leadership Perspective

We’re not just changing a name. We’re raising the bar.

Freightos Procure stands for a shared commitment to redefine freight procurement with smarter data, seamless workflows, and real decision-making intelligence.

With Freightos Procure, we’re now in a position to build true Procurement Intelligence – by combining global market data with modern sourcing and decision-making processes.

What excites me personally is that we’re no longer just offering platforms – we’re empowering our customers with real decision-making intelligence, helping them make their supply chains more resilient, efficient, and sustainable.

And yes, we see ourselves a bit like a Robin Hood for logistics – unlocking intelligence and access not just for the few, but for the entire global ecosystem.

This marks our next step forward, and I’m genuinely looking forward to continuing this journey together with our great team, customers, and partners.

– Christian Wilhelm

For years, at SHIPSTA, we have had the vision of supporting an end-to-end logistics process, making data accessible at the right place within an expected time, focusing on our strength, which is Supply Chain procurement. Being integrated in the Freightos Enterprise solution offering benchmarking capabilities in combination with different procurement events and being able to book transportation perfectly fits the overall Vision we have in SHIPSTA, but also we in Freightos are believing in.

– Oliver Esch

A Complete Enterprise Solution for Procurement Leaders

This rebrand marks a critical milestone in Freightos Enterprise’s strategy. With Freightos Procure™ joining our suite of enterprise solutions, we’re building a comprehensive platform that seamlessly connects procurement, market intelligence, and execution. 

This enables shippers to leverage market data for smarter sourcing decisions and efficiently convert negotiated rates into bookable freight options, creating a cohesive freight management lifecycle from planning to execution.

The Freightos Enterprise suite now provides:

As Freightos Procure™, we’ll continue to innovate and enhance our enterprise procurement solutions, helping you optimize freight spend, streamline RFQs and tendering, and make data-driven decisions with confidence.

The Next Chapter in Freight Procurement

In the coming weeks, you’ll see the new Freightos Procure™ branding across our platform and communications. 

For more information about Freightos Procure™ and our complete Freightos Enterprise solution suite, visit our website or request a demo.

Thank you for your continued partnership as we embark on this exciting new chapter in our enterprise offerings!

Christian Wilhelm

Founder of Freightos Procure™ (formerly SHIPSTA) with 15+ years of expertise in logistics, eProcurement, and supply chain management. Former Global Logistics Partner Manager at Kuehne+Nagel, specializing in LSP sourcing, onboarding, and management. An industry leader, leveraging deep market insights to stay ahead of emerging trends and drive innovation in supply chain solutions.

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