Category Archives: News

Diraq, a quantum computing startup, has received another $10.5 million as part of its Series A2 extension.

Diraq, a quantum startup in Sydney, has added another US$7m (A$10.5m), to its Series A-2.

The new funds come only four months after Diraq increased its Series A in Feburary with an additional A$23 million. This first tranche of A2 follows US$20 millions in a Series A 2022, when UNSW Sydney spun off the quantum computing solution.

Main Sequence, a deep tech fund backed by CSIRO, Taronga Ventures and UniSuper, Co:Act Capital and UNSW, Diraq’s founding investor, all contributed to the cash waved at Prof. Andrew Dzurak.

Quantonation, a Paris-based quantum investor, John Higgins Family Investments, and Allectus Capital are all previous investors.

Prof Dzurak’s team has been busy. Earlier this month, they announced plans for a computer chip which combines the power and speed of quantum bits with traditional transistors. The breakthrough is also remarkable because the testing created a record of control accuracy of 99.9%. This means that they have the precision required for full-scale quantum computer processors, which are error-corrected and manufactured by existing silicon-chip foundries.

In March, the startup announced that it had solved one of the many challenges faced by quantum computing, namely operating above absolute zero (minus 273.15 degrees Celsius).

Diraq, a leader in the field of silicon ‘quantum dots’ technology, is developing quantum processors. Its engineers discovered a new method of controlling electrons in quantum dots to run logic gates. The majority of current quantum computing methods require cooling to temperatures below absolute zero, minus 273.15 degC. At higher temperatures the qubits falter causing calculation errors to rise.

Dzurak’s team appears to have solved the problem and now has more money to drive further quantum innovations.

“Diraq is pleased to welcome our new investors and we look forward in working with them to achieve the major milestones of our road map for delivering the world’s fault-tolerant quantum computers,” he said.

Bill Bartee, managing partner of Main Sequence, said Diraq’s breakthroughs were a testament to Australia’s leadership position in quantum computing.

“Their world class team, patent portfolio, unique approach, and should advance the field, by bringing scalable spin-based quantum computer into the real world,” said he

“We see their potential for scale-up and compatibility with advanced semiconductor production technology as an advantage.”

Avi Naidu, cofounder of Taronga Ventures, said that the technology can transform industries.

“Major technological advancements, like Diraq’s Quantum Computers, will significantly impact real asset sectors. This represents a step-change towards the next generation of data Infrastructure,” he said.

“High-performance computing will enhance critical areas such energy modelling, climate, healthcare, and more.”

Diraq has received government funding as well as venture capital, including from the defence sector, bringing the total raised up to US$127,000,000.

The UNSW has labs for the startup.

READ NOW: Diraq founder Andrew Dzurak describes the incredible breakthrough his quantum computing startup has just made

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Podcast: Investing In Technology Megatrends — AI, Cybersecurity And The Cloud

This week, Stuart Fieldhouse, host of the Investing, Money & Markets Podcast, talks to Mobeen Tair, Director for Macroeconomics and Thematic Research, at WisdomTree. Those who attended the Beyond the Channel event in London last summer will have heard his excellent presentation on Artificial Intelligence.

Stuart and Mobeen talk about three of the most important drivers in the technology sector right now, namely artificial Intelligence, the cloud, and cyber security. Each sub-sector offers investors a unique set of dynamics, but artificial intelligence seems to be the most popular at the moment.

NVIDIA NASDAQ NVDA aside we discuss if there are operational efficiencies within the AI value chain that could create opportunities for newcomers, how the cloud changed over the last 15 years, and if there is more to cyber security than just a vanilla defence play.

Listen: Investing Megatrends in Technology

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Burning Heroes Global Startup Award Sparks US Innovation and Unveils Promising Ventures

The inaugural US edition, in partnership Plug and Play, of the Burning Heroes Global Startup Award successfully showcased the extraordinary potential of American startups. The event was held at Plug and Play Silicon Valley headquarters and provided a platform for the nation’s most innovative innovators to showcase their groundbreaking concepts before a distinguished panel consisting of venture capitalists and experts in the industry.


After a rigorous selection, finalists presented their ideas to a jury that included representatives of Plug and Play Ventures, Khosla Ventures and Google, as well as other leading venture capital companies and tech firms. The winners were chosen for their market potential and innovation, as well as product design.

  • Smart Teddy (Best startup – “Visioners”) With its interactive stuffed toys, this startup revolutionizes early childhood education by providing educational companions to preschoolers.
  • Orcool, “Best Product” – “Strong product”: Orcool’s cutting edge product was able to tackle industry challenges with a practical and sophisticated approach.
  • L Charge (Best Business Model “Market Mastery”) L Charge’s robust business model, which can be expanded, has the potential of disrupting the renewable energy sector.

Daria Kuk is the Californian Chapter Lead at Burning Heroes. She is also a seasoned Venture Capital Fund Manager and Accelerators director. “The energy displayed by these founders embodies Silicon Valley.” The Burning Heroes platform offers more than just an award. It’s a way for entrepreneurs to find the resources and networks they need to scale up their ventures.


Expert Insights


The insights of the expert judges further enhanced the impact of the event:

  • Olga Korosteleva is a STEM Innovation Management Analyst and one of the Burning Heroes Association’s Judges. She says: “The Burning Heroes Award doesn’t just focus on identifying promising startups, it also focuses on fostering an environment where innovation thrives.” I was impressed by the technical rigor, market-savvy and business acumen of many of the finalists .”Olga Korosteleva, a recognized expert in STEM Innovation Management is renowned for her unique method in startup assessment. Her expertise in evaluating commercial viability and financial feasibility has earned her a stellar industry reputation. Olga’s unique approach, which integrates artificial intelligence techniques and traditional evaluation frameworks, set a new benchmark in the field. Olga’s exceptional skills and extensive knowledge led to her being invited to be an in-person Judge at the prestigious Burning Heroes Association. Her expertise in startup development and growth was a valuable asset to the jury, further cementing her status as an industry leader.
  • Polina Kurach is an International PR & Communications advisor and a Burning Heroes jury member. She says: “As a person who has worked with global brands and event, I see immense value in Burning Heroes mission to empower early stage founders.” The San Francisco Pitch Session is a testament to how vibrant the US startup scene is .”
  • Dmitry Bukhensky is an expert in project management and entrepreneur in tech. He says: “The Burning Heroes Global Startup Award provides startups with the platform and assistance they need to thrive.” The participants’ creativity and dedication were truly inspiring. I look forward to their continued success.”


Beyond the Awards


The event was a great success for everyone involved, even if the winners were not there. All participating startups received valuable feedback and the chance to connect with potential partners and investors. The Burning Heroes Founders Association focuses on creating a supportive community, which creates long-term benefits for all involved.


A Bright Future


The Burning Heroes Global Startup Award’s successful debut in the US underscores the organization’s commitment to nurturing innovation and cultivating new talent. It also highlights the vibrant American start-up landscape, highlighting the importance of organizations such as Burning Heroes to empower the next generation entrepreneurs. The Burning Heroes Global Startup Award is expanding its reach. It fosters a global network for innovative entrepreneurs, and creates a vibrant startup ecosystem. This collaboration highlights the power of international co-operation in driving technological advances and fueling economic development.

Spencer Hulse, the editor-in-chief of Grit Daily, is responsible for overseeing other editors and writers. He is responsible for the day-to-day operation, overseeing other writers and editors, and covering breaking stories.

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Centre Court Capital invests in Quidich Innovation Labs’ Series A funding round

MUMBAI Centre Court Capital (CCC), an investment firm backed by Sajjan Jindal Family Trust, specializing sports tech and gaming has led a Series A investment round for Quidich Innovation Labs. Quidich is a sports broadcasting technology company founded by Rahat kulshreshtha & Gaurav Mehta. The company has focused exclusively on cricket since 2019.

Quidich will use the new capital to expand its reach and enhance its technology stack. It will also expand into new sports and geographical areas. The company, which is known for its advanced camera system, computer vision and augmented reality, aims to elevate the live sports broadcasts.

The funding will propel Quidich further into the sports media right market, which is currently valued at $56 Billion, and projected to reach $114 Billion by 2030. Quidich has formed strong partnerships with major sporting entities, such as the Board of Control for Cricket in India, the International Cricket Council, and global broadcasters, like Sky Sports Sunset+Vine Channel 7, SuperSport, and SuperSport.

“As the sports broadcasting technology undergoes a transformation across the sector, broadcasters and leagues search for partners who can guide them into a brand new era.” Quidich’s unwavering commitment and dedication to quality, as demonstrated by their constant pursuit of excellence in cricket, positions them as leaders for this transition, said Ghouse, CCC’s General Partner.

This Series A funding is in line with CCC’s strategic focus on Sports Technology, and complements its initial investment into Stupa Sports Analytics.

Founded in April by Mustafa Ghouse (former chief executive of JSW Sports, Asian Games bronze medalist), CCC has quickly established itself as a major player in the sports technology venture capital space. Ghouse stated in a recent interview that the fund has evaluated over 350 potential investors and is currently in detailed discussions with 10 of them.

Quidich’s newest product, HypeReality (developed in collaboration with ICC), is poised revolutionize fan engagement. HypeReality, which leverages the technological expertise of both parties, aims to transform spectator experience by bringing ICC Men’s T20 World Cup atmosphere directly into homes around the world through Apple Vision Pro’s latest immersive content.

“We are delighted to have Centre Court Capital on board as investors. Beyond crucial funding, they bring a sporting legacy and a shared faith in the transformative powers of technology in sport. We are united by our goal of redefining the global sports viewing and are confident that Centre Court Capital will help us achieve it.

CCC is a 350 crore rupee fund backed prominent investors such as JSW, Small Industries Development Bank of India, Premji Invest and USK Capital. Other major corporate sports investors include GMR Sports and SG Sports.

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Published: 20 Jun 2024, 11:14 AM IST

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Volvo Trucks reveals future battery-electric truck platforms

Volvo Trucks North America, during a press conference this week at its Volvo Trucks Customer Center, Dublin, Virginia, gave the media an exclusive look at its prototype for the upcoming VNL Electric Class 8 Tractor.

Volvo Trucks did not provide many details about the battery electric truck, but said that sales would begin in late 2019. The tractor will replace Volvo Trucks Class 8 battery-electric vehicles platform VNR Electric. The new truck is likely to share the same vehicle platform as Volvo Trucks’ new conventional VNL.

Volvo Trucks has been promoting the VNR Electric for nearly six years. Fleet customers Dependable Highway express and NFI have also been using them in drayage operations at the ports of California for five years.

Volvo Trucks, led by the VNR electric, is the market leader in North America for Class 8 electric trucks with a market share of 43.8%.

Magnus Koeck is the vice president of marketing for Volvo Trucks North America.

Volvo Trucks has 62 EV certified dealers in the U.S., Canada and Mexico. Another 40 are on the way to certification. Koeck said that Volvo Trucks does not allow customers to order EV trucks unless their dealers are fully certified and capable of taking care of them. “You have to be able charge it, and you have to have dealers who can support it.”

[ Related to According to Volvo Trucks Vice President, BEV development has outpaced the deployment of charging infrastructure.

In North America, the market for Class 8 electric trucks is still small. Only 1,400 units are expected to be sold by 2024. Koeck warned, “but make no mistake, we are investing heavily in this for the future.”

Volvo Trucks purchased battery producer Proterra in the fall of last year to ensure its battery sourcing in North America. Volvo Trucks has sold more than 3,500 electric vehicles to customers in 45 different countries. Volvo Trucks has sold almost 1,000 battery-electric trucks in North America.

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NATO Venture Capital Fund makes first investments in defense tech

The NATO Innovation Fund was established last year and is the first multi-sovereign fund in the world. It is backed by 24 out of the 32 member states of the alliance. It has restrictions against investing directly in weapons technology, but it invests in emerging technology that the alliance hopes to strengthen its defense and resistance in the future.

The fund will leverage its connections within the alliance in order to support their investments. O’Connor stated that early stage companies were often overwhelmed and had no idea how to work with [government and defence] organizations. “We are uniquely positioned to assist our portfolio companies by fostering growth and establishing partnerships between commercial and government organisations.”

A NATO official stated last year that NIF would also work to ensure that Western deep tech startup companies are able grow without needing to look to Beijing as a source of funding. He noted that startups were forced to look elsewhere due to the lack European venture capital. Kelly Chen, a fund partner, said that when European deep tech startups reach the growth stage, they are owned by more than half of their owners. “That’s a dynamic we’re fighting.”

Giedrimas Jeglinskas is a former NATO assistant secretary general. He told Semafor the success of the fund will be determined by its ability to “find its way into the defence capabilities of allies.” Jeglinskas added that “it is on track to achieve that.”

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Freight Recession Squeezes Top 100 For-Hire Carriers

J.B. Hunt Transport Services remained the third-largest for-hire motor carrier in North America based on 2023 revenue. (J.B. Hunt Transport Services)

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While enduring a prolonged freight recession, the largest trucking companies in North America have been surviving on lower rates and tightly managing their operating expenses as they await a market rebound.

The financial strain caused by the freight downturn, which took hold in mid-2022 and has continued for two years into the first half of 2024, is plainly evident on this latest edition of Transport Topics’ Top 100 For-Hire Carriers list.

The preponderance of companies that appear on the updated list reported declining revenue and weaker profits in 2023 as a persistent oversupply of freight hauling capacity held down freight rates and gave shippers greater negotiating power.

That downward trend was apparent across all segments of the trucking industry, from full truckload to parcel.

Top-ranked UPS Inc., for one, saw its annual revenue drop below $91 billion in 2023 after surpassing the $100 billion mark for the first time a year prior.

The challenging market conditions also were a contributing factor in the biggest change to this year’s Top 100 ranking — the absence of iconic less-than-truckload carrier Yellow Corp., which ceased operations and filed for bankruptcy last summer after 99 years in business.

The demise of Yellow, which ranked No. 13 on last year’s list, eliminated 30,000 jobs and reshaped the competitive landscape in the LTL sector.

The updated Top 100 list also includes several high-profile examples of industry consolidation.

Canada-based trucking conglomerate TFI International, which maintains its No. 4 ranking, continued to expand its reach through its acquisition of Daseke Inc., the largest flatbed and heavy specialized carrier in North America. That transaction, valued at about $1.1 billion, closed in April. Daseke, which stood at No. 31 on this list a year ago, continues to run its portfolio of flatbed and heavy-haul trucking companies as part of TFI’s truckload segment.

In another major move, truck leasing and logistics firm Ryder System Inc. expanded its dedicated contract carriage business with its February acquisition of Cardinal Logistics, which ranked No. 51 a year ago. After factoring in the projected revenue gain from Cardinal’s operations, Ryder’s trucking and logistics business climbs three spots to No. 6 on the Top 100.

This year’s list also reflects No. 7 Knight-Swift Transportation Holdings’ blockbuster purchase of U.S. Xpress Enterprises, which closed in July 2023, shortly after TT published last year’s Top 100.

Heartland Express, meanwhile, jumped to No. 36 on the list, up from No. 58 a year ago, due in large part to its 2022 acquisitions of Smith Transport and CFI.

A few motor carriers that have appeared on this Top 100 list in previous years have been removed due to a lack of current revenue data, but the updated list also features some notable additions.

Joining the list at No. 58 is Manitoulin Group, a Canadian LTL carrier headquartered on Ontario’s Manitoulin Island that also offers expedited, cross-border, dedicated, intermodal and logistics services.

Another newcomer is No. 66 FirstFleet, a dedicated contract carrier and truckload operator based in Murfreesboro, Tenn.

Bay and Bay Transportation, a refrigerated carrier and logistics provider based in Eagan, Minn., joins the list at No. 82, while Commerce, Calif.-based dedicated carrier TCI Transportation debuts at No. 86.

Other companies joining the list this year include No. 94 Ward Transport & Logistics of Altoona, Pa.; No. 95 Acme Truck Line of Gretna, La.; No. 97 CrossCountry Freight Solutions of Bismarck, N.D.; No. 98 May Trucking Co. of Salem, Ore.; No. 99 Highlight Motor Group of Concord, Ontario; and No. 100 Spee-Dee Delivery Service of St. Cloud, Minn.

UPS Inc. sits atop the Top 100 For-Hire Carriers rankings once again on the 2024 list. (John Sommers II for Transport Topics)

The Transport Topics Top 100 and industry sector lists presented in this publication rank the largest for-hire carriers in the United States and Canada based on 2023 revenue.

Much of the information is from companies’ responses to an annual survey conducted by Transport Topics, along with data from financial reports and other public sources. SJ Consulting Group provided revenue estimates for some companies that did not report updated information. The lists also include some data compiled by legal services firm Culhane Meadows.

Over time, the line separating for-hire motor carriers and third-party logistics providers has become increasingly blurred as many asset-based trucking companies have expanded their freight brokerage divisions and added supply chain services.

To keep this Top 100 ranking focused on motor carriers, companies now must operate a minimum of 500 commercial vehicles to qualify for the list.

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Maine’s New Madawaska Bridge opens to Canada

The new Madawaska Bridge, shown in this March photo, was opened in June. (U.S. General Services Administration).

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The new bridge and land entry port between Maine and Canada opened on Monday, the culmination a $97.5-million project to build a bigger structure to replace an 104-year old span.

The Madawaska Bridge, which connects Edmundston in Canada with the U.S., was built on a new alignment across the St. John River. This is about 1,400 feet higher than the old location from the U.S. The structure is almost twice the length of the old one because of the new alignment.

The complex project was a collaboration between the U.S. and Canada. It involved the U.S. General Services Administration and U.S. Customs and Border Protection as well as Maine Department of Transportation.

The bridge’s opening marks the end of major construction for the three-year project, but some finishing work will continue into next year. The project was supported by a grant of $36 million from the U.S. Federal Highway Administration, awarded in 2019. The remaining costs of the project were shared between MaineDOT and New Brunswick Department of Transportation and Infrastructure.

The Madawaska Bridge on the U.S. Side is connected to the New Brunswick port facility located on the Canadian Side. The new bridge is made of steel girders, designed to last for a century. It has wider travel lanes on both sides and shoulders. The old bridge, built in 1920, is in poor condition due to deterioration.

GSA has built a new land entry port on the U.S.-side of the new bridge. MaineDOT manages that project, with support from New Brunswick DTI and in coordination with federal agencies both from the U.S.A. and Canada. DTI is upgrading the Canada Border Service Agency’s facilities at the land entry port of entry in parallel with the bridge construction project.

(Maine Department of Transportation).

Transport Topics was told by a Customs and Border Protection representative that the new land entry port has been equipped with an oversized lane for trucks. GSA reports that the port processes 16,260 trucks a year traveling southbound to the U.S.

“Madawaska has a permit port.” There are no plans to designate it as a commercial harbor at this time. Most of the trucks that are seen at Madawaska come from local areas. It is less efficient, when considering the highway infrastructure to travel through Madawaska in order to reach other locations. Van Buren and Houlton, commercial [Maine] port cities, provide better logistical access to the existing highways system,” said the spokesperson.

According to the GSA website, which contains project information about the Madawaska Bridge, the land port entry has been designed for non-intrusive equipment inspection and “will remain as a permit port while having sufficient space to accommodate a possible change in designation to become commercial port.”

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QpiAI, based in India, secures $6.5 million in pre-Series A funding


Insider’s Brief

  • QpiAI closed its first external funding round, securing a total of $6.5 million for pre-series A financing.
  • The round was led by Yournest and SIDBI venture capital Limited (SVCL), with participation from a variety of other investors.
  • QpiAI intends to use the funding to build a full-stack quantum computer with 25 qubits, which can be scaled up to 1,000 superconducting physical qubits.

According to an article in Outlook India, QpiAI is a leader in quantum computation and generative artificial intelligence based in India. The company has closed its initial external investment round by securing $6.5M in pre-series funding. The round was led Yournest and SIDBI venture capital Limited (SVCL), along with participation from a variety of other investors.

Participants in the funding include WFC, which is an angel group, Ramesh R. Radhakrishnan (a serial entrepreneur, venture capitalist, and technologist); Ramaswamy Prabhakar (a technologist, angel investor, and former CPO at Bentley); Quick Heal Security founders Kailash and Sanjay; Lakshmeenarayanan (former Chairman and CEO of Cognizant); Bhupinder S., former CPO at Bentley;

QpiAI will use this funding to develop a full stack 25-qubit quantum computing system that can be scaled up to 1,000 superconducting physical qubits by using the same infrastructure. The company also hopes to increase revenues from its seven platforms, which include QpiAI – pro, QpiAI – explorer, QpiAI – opt, QpiAI – pharma, QpiAI – ML, QpiAI – logistics, and QpiAI – matter. All of these platforms leverage quantum computing and generative AI technology.

According to Outlook India, Dr. Nagendra Nagaraja is the CEO and Founder of QpiAI. He said that “the Pre-Series A round will be remembered as an important funding round in Indian Deeptech.” This round will allow us to lay a foundation for intelligence modeling and intelligence computation via quantum computers and generative artificial intelligence. The funding will allow us to achieve breakthrough innovations in vertical integration of quantum computing and generative AI in enterprise and industrial applications.

According to the news magazine, QpiAI is already a revenue-generating technology startup focused on enterprise. Its customers include Fortune 500 companies from pharmaceuticals, materials and chemicals, cosmetics, automotives, financials, manufacturing, and manufacturing.

As part of the agreement, Debraj Banerjee will join the QpiAI Board as a nominee for SIDBI venture capital. Ramesh Radhakrishnan will join the QpiAI board as a nominee of Qpi Technology. QpiAI is the holding company for the first external investor.

“Building scalable quantum computers that can solve real world problems and bolster industry verticals is an important technology development,” said Dr. Manjunath R.V. Vice President for Quantum Computers, QpiAI. “At QpiAI we are very excited about having our own quantum computer to further build AI and quantum data centers. Our team is excited to advance our roadmap for scaling quantum computers from 25 to 1,000 qubits.

The funding will also be used to support the development of 25 qubit quantum computers in QpiAI’s Bangalore headquarters, by Q4 2024/Q1 2025. The integration of high performance computing (HPC), with quantum capabilities, will help QpiAI innovate its generative AI software and quantum software. The company plans to provide Quantum-HPC and Quantum Compute as a Service to its customers.

Sunil Goyal is the MD of Yournest. He said, “By investing QpiAI we are helping India become a leader in quantum computing.” This technology has the potential of revolutionizing fields such as materials science, drug development, automotive, and manufacturing. QpiAI is a key player for unlocking this potential. We’re excited to join Dr. Nagendra, the QpiAI Team and QpiAI on this exciting journey.

Sachin Kumar and Lakshya Prishdarshi, who lead QpiAI’s software solutions and products in generative AI, quantum software and quantum computing, noted that “In the past four years, we have been able to commercialize and gain traction with large blue-chip enterprises.” We envision scaling our software platform globally with this funding and our seven software products, which are ready to scale.

QpiAI is headquartered in Bangalore, India and has subsidiaries in the US and Finland. It plans to expand in global markets including the US, Europe and Japan, as well as the Middle East and Southeast Asia.

Ramesh Radikhakrishnan said that quantum computers and AI were the future of all applied technologies across many different market segments. “Integrating software applications with quantum systems software and hardware is a fundamental invention whose significance will be enormous,” said Ramesh Radhakrishnan.

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Custom 2000 Sterling uses adapted Peterbilt Chrome

Since we posted about Dustin Ross’ heavily-customized 2000 Sterling AT9522 last month, which he shared to Overdrive’s Reader Rigs gallery, we received a number of requests to show more of the unique rig.

I got in touch with Ross to hear more about his history in the business and more about the custom work he put into the truck, as well as to get some more pictures of the impressive build.

Ross, now 33, grew up around trucking, riding with his dad, Doug, behind the hood of a Peterbilt 379 in the 1990s. “He used to run coast-to-coast doing produce,” Ross said. “At a young age, that got me into it. I always wanted to be a driver.”

After high school, however, Ross went to college to pursue a degree in mechanical engineering and run track and field. When he turned 21, though, he knew he didn’t want to work an office job and wear a suit and tie, so he got his Class A CDL and got behind the wheel of a truck.

He drove team with his dad for a year in his Doug James Associates fleet, and he got the green light from the insurance company (the Owner-Operator Independent Drivers Association) to go out on his own and drive solo.

Originally based in Central New York, Ross was hauling furniture for Bay Minette, Alabama-based Standard Furniture up to New Jersey and New York City. “It worked out OK,” Ross said, but the lack of home time wore on him and spurred him to relocate closer to where the work was.

In 2017, he moved to Robertsdale, Alabama, just off I-10 southeast of Mobile. “I’m close to Bay Minette and Pensacola, Mobile for truck parts,” he said. “It’s 30 minutes in any direction.” His father had moved to Gulf Shores, Alabama, just south of Robertsdale, in 2014, so he wasn’t far from family when he moved south.

Work from Standard Furniture slowed down during COVID, so Ross and his father have transitioned to hauling mostly prefabricated concrete poles.

Dustin Ross' 2000 Sterling pulling a 105-foot concrete poleDustin Ross’ “Stella” is shown here hauling a 105-foot concrete pole.

“I had been [hauling furniture] since 2011 or ’12,” Ross said, “and my father had been since 2006. I always thought I’d retire doing it. We’d do, some weeks 15 stops but on average 30-35 stops. It was good, honest work and something I thoroughly enjoyed.”

That dried up in September of 2020, and Ross’s company, now named D.J. Ross Trucking, hauled mostly spot market freight until he got into the concrete poles business full-time in January of this year.

[Related: Owner-op’s totally custom 2000 Sterling]

How the custom Sterling came to be

Dustin Ross' 2000 Sterling before customizationThis is how “Stella” looked before Ross started replacing factory parts with custom pieces.

As for the 2000 Sterling he drives, nicknamed “Stella,” Ross bought it off his father when he went solo around 2011/2012. His father bought it in 2006 when it had around 500,000 miles on the odometer.

“When I had my one year in, and we were driving team in this truck, he wanted a cabover,” Ross said. “I didn’t think he’d sell me this truck or want to give it up. Motor-wise, he kept up on it, it had a healthy motor. But he wanted a cabover, running New York City” delivering to Rent-A-Center locations. The Sterling was “a dinosaur to maneuver up there,” Ross joked.

When Ross bought the truck from his father, it was still mostly stock. “The fuel tanks and rims were polished, but that’s about it,” he said.

He started on the custom work in 2014 and has been working on it ever since. He said the first big thing he did was to replace the dash. He took out the old plastic dash and added a fiberglass dash and color-matched it to the truck. Then, “slowly over the years I keep picking and choosing to keep customizing it to make it work,” he added.

Custom dash in Dustin Ross' 2000 SterlingThe new dash Ross added to the truck.

Interior of Dustin Ross' 2000 SterlingHe also added a hardwood floor and overhead panel inside the truck.

Ross said finding custom parts for a Sterling was a near-impossible task, so he had to get creative with a lot of it.

His tank straps were made for a Kenworth, but he cut them down and changed the brackets to adapt them to the Sterling. And a lot of the chrome on the rig was originally made for Peterbilts.

“That’s kind of what throws a lot of people for a loop,” he said. “It looks like stuff off a Pete, but there is a lot of thinking and research and development that goes into it.”

As highlighted in the prior post about Ross’ rig, the truck features:

  • A 20-inch stainless steel bumper from Valley Chrome
  • A grille surround that Ross made with aluminum flat-stock and hexagonal steel mesh
  • Vocational-style headlights instead of the traditional aero headlights
  • Front fenders from a newer-model 9522
  • 12 Ga. Customs Peterbilt toolboxes under the doors
  • Custom 150-gallon tanks
  • 5-inch pipes mounted along the fuel tanks
  • Talladega Fiberglass full fenders

Ross said his favorite feature on the rig is the 20-inch visor he built with his brother-in-law.

Click here to see more photos of reader uploads or to submit your own. 

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