Category Archives: News

Penske Holds Dedication for Refreshed Classroom at Western Tech

On Sept. 17, Penske held a dedication ceremony for its recently updated branded classroom at Western Technical College in El Paso, Texas. The classroom will continue to be used for hands-on training, introducing state-of-the-art technologies and creating an exciting learning environment where students can earn industry certifications and pursue career opportunities during and after their studies. It also reaffirms Penske’s partnership with Western Tech and allows them to continue building upon their already strong relationship.


“About seven years back, we really started getting involved with Western Tech and recruiting from them. It may have gone back even further than that,” said District Service Manager Monty Apodaca, who is currently based in Las Vegas but got his start with Penske in 2011 as a technician in Albuquerque. “I started out as a tech, then was a Service Manager in El Paso for a couple of years and that’s where I really started my relationship with Western Tech.” According to Apodaca, the three existing Penske locations in El Paso maintain a relationship with the college. “We have our El Paso location on the east side, El Paso on the west side, and Mesilla Valley. Those three locations often recruit from Western Tech.”

Initially, Western Tech had a career placement advisor who was active in the community. Penske was invited to a career fair at the school, which provided opportunities to engage students directly and generate interest. Since then, Penske has maintained a regular presence.

“There were designated days where we would have one classroom and I would go into the room and talk a little bit about Penske, what we do. It was a chance for about 30 minutes to share information and talk about the company and try to get them excited about a career with us,” said Apodaca.

When speaking with students, Apodaca noted that many had little awareness of the range of opportunities within the company. “Whenever I spoke to a class or a smaller group, it was interesting that no one really knew what we do, who and how big we really are. I’d mention our size on a commercial scale, and that our product lines go way beyond the yellow trucks they see on the road. That would bring out a lot of excitement. I’d talk about how large our fleet is worldwide and how many locations we have across the U.S. It’s impactful having those conversations and putting those facts out there. They don’t typically see how big and how great of a company Penske really is.”

Sharing personal experiences often helped Apodaca connect with the students. “I came in as a technician. I worked at a dealership for ten years prior to coming into Penske. I loved turning wrenches, but I wanted to further my career which is one of the reasons I chose Penske. I started out as a tech and was able to work my way up through the ranks and move around. There have been a lot of cool opportunities and learnings. The more I talked about that with them, the more they could see a career path and a future for themselves.”

When asked about the importance of Penske’s connection to Western Tech and both short- and long-term goals of continuing to build the relationship, Apodaca mentioned that, in his experience, many students he came across were short-term focused. “They weren’t always looking toward long-term goals most of the time,” Apodaca said. “When we started talking about how many paths Penske offers, even in different departments, they realized that you could do so many things. I’d always hit on that because it got them thinking about how this can be a career, not just a job out of college or their program.”

Many Western Tech graduates have turned into successful associates at Penske. The school’s efforts and its relationship with Penske has been key components. “They do a really great job training the students there,” said Apodaca. “They have a top-notch facility, and the school prepares them for what they’re going to see in the real-world. Penske Mesilla Valley donates trucks to the college every year. Those are the trucks we work on that were in our fleet, so when those students come to us, they already have a good idea of what they’re getting into.”

For more information about careers with Penske, please visit: www.penske.jobs

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FMCSA denies truck driver learner’s permits for 17-year-olds

WASHINGTON — Regulators have ruled that 17 is too young – at least as far as federal regulations go – to get a commercial learner’s permit.

The Federal Motor Carrier Safety Administration issued a notice on Friday blocking Connell High School (CHS), a school in eastern Washington, from allowing students participating in the school’s CDL training program to get a CLP at age 17.

“CHS believes that granting the exemption will allow students to obtain a CDL at 18 years of age and, upon graduation from CHS, immediately enter the local workforce with stable, well-paying employment,” school officials told FMCSA last year in seeking the five-year exemption from federal driver training regulations.

“CHS also believes that the exemption could have a positive impact on the local communities and alleviate the current commercial driver shortage.”

However, even though CHS provided research and data in support of its exemption, the agency “is unable to determine that the exemption would achieve a level of safety equivalent to, or greater than, the level obtained by complying with the regulation,” FMCSA stated, based on the information provided by the applicant as well as from public comments opposing the exemption.

CDL drivers hauling interstate cargo must be at least 21, but most states allow intrastate commercial truck drivers to be as young as 18. In 2016, Congress authorized states that had rules in place before 2011 that allowed those as young as 16 to drive within the state – as is the case for Maine – to continue as long as they’re hauling nonhazardous materials.

FMCSA received 32 comments, mostly from individuals, which were roughly split between those supporting and those opposing the exemption.

One supporter pointed out that students “would [still] have to pass their physical, drug testing, and written exam for their permit and only those with their permit would be allowed to drive within a restricted location and under the direct supervision of a licensed and approved trainer.”

However, another stated that FMCSA doesn’t have the personnel to oversee CDL schools – and as a result “too many CDL schools have no oversight to review their performance. Granting the waiver would open the flood gates for other high schools to apply for the same waiver.”

Commented another: “These kids have not even learned to drive a car yet. They are truly irresponsible with cell phones and self-discipline when driving.

“We true truck drivers earned what we have the old school way … paying your dues and proving yourself to honest law enforcement, and CDL school training that would actually fail you if you did not deserve it.”

Regarding Maine allowing those as young as 16 to obtain a CLP – which CHS cited as evidence that safety can be maintained – FMCSA ruled that the existence of that program “does not support granting CHS’s application.”

Click for more FreightWaves articles by John Gallagher.

The post FMCSA denies truck driver learner’s permits for 17-year-olds appeared first on FreightWaves.

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Tariffs could mean the end of the line for the model railroad industry

The beloved hobby of model railroading, a cornerstone of American culture for generations, faces an existential threat. As the toy and hobby industry grapples with potential new tariffs, small and mid-sized businesses find themselves on the brink of collapse. The proposed up to 145% tariff increase could spell doom for an entire sector, reducing it from a vibrant niche to a relic of the past.

At the heart of this crisis lies the unique economic structure of the model train industry. Unlike mass-market products, model trains operate on razor-thin margins, typically 15-20%. The industry relies heavily on pre-selling, with 95% of products sold months before arrival. This leaves no room for sudden price adjustments when shipments arrive, making the proposed tariff increase catastrophic.

The nature of model train production further compounds the problem. These are not mass-produced items but highly specialized, low-volume products. The costs of tooling and engineering are spread across small production runs, meaning there’s no economy of scale to offset the tariff’s impact. Whether a company produces 2,000 or 10,000 units, the fixed costs remain high, making any significant tariff increase devastating to the pricing structure.

Some might suggest moving production domestically, but this solution is neither economically viable nor logistically feasible. Labor and compliance costs in the U.S. are 5-10 times higher than in Asia. More critically, the specialized infrastructure required for model train production—including tooling, mold-making, and specialty die-casting—no longer exists in the United States. Decades of outsourcing have left the country without the plants, parts, or trained labor to match the precision and efficiency of Asian manufacturers.

It’s crucial to understand that these tariffs miss their intended target. Model trains and similar hobby products are not subject to dumping or unfair subsidies, nor do they pose a threat to national security. These legacy products, deeply embedded in American culture, were previously distinguished by the Section 301 exclusion process, but its removal now lumps them with mass-market imports that operate on much larger volumes and margins.

The consequences of this tariff threat are already unfolding. Inventory is frozen, orders for future seasons are being canceled, and production lines have ground to a halt. Small importers find themselves unable to clear containers or finance future shipments. Retailers are not receiving pre-ordered stock, and entire product lines are being shelved indefinitely.

If this tariff increase stands, it won’t just lead to temporary price hikes. It threatens to eradicate a uniquely American subculture, leading to permanent closures and the disappearance of generational brands that have been fixtures in the hobby for decades.

The model railroad industry isn’t seeking a bailout or special treatment. Rather, it’s calling for the reinstatement of the Section 301 exclusion process—a targeted tool that recognizes the economic scale, cultural significance, and trade harmlessness of this industry. Without such recognition and action, a cherished piece of American life may soon vanish, taking with it not just businesses and jobs, but a rich tradition of creativity, craftsmanship, and community.

As one industry insider poignantly stated, “If this stands, it’s not a temporary price hike—it’s the end of a uniquely American subculture.” The clock is ticking, and without intervention, the model railroad industry may indeed face its final stop.

Read more about model railroading from Firecrown brand, Model Railroader.

The post Tariffs could mean the end of the line for the model railroad industry appeared first on FreightWaves.

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Penske Logistics Repeats with U.S. EPA SmartWay High Performer Designation

Penske Logistics has been highlighted as a 2024 High Performer by the U.S. Environmental Protection Agency (EPA) SmartWay program, in the mixed fleet category. The company is a leader in the transportation sustainability space.


As noted by SmartWay, “fewer than 10% of all SmartWay carriers operate fleets efficient enough to make the SmartWay High Performer list for carbon emissions.”

Penske Logistics annually presents efficiency and air quality performance data to the EPA. SmartWay pointed out that companies like Penske consumes less fuel for every mile traveled and for every ton of freight that is transported.

“We are very pleased to once again be recognized by the SmartWay program for our efforts towards being better environmental stewards, and to aid our customers in reaching their clean transportation goals,” stated Ivet Taneva, Penske vice president of environmental affairs.

By “Move Ahead” Staff

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Penske Once Again Top Sponsor of Annual Women in Trucking Conference

Penske is once again a top sponsor and exhibitor at the Women in Trucking Association’s (WIT) annual Accelerate! Conference & Expo, taking place Nov. 10 – 13 in Dallas, Texas. Affirming its commitment to gender diversity in transportation, Penske has elevated its sponsorship to the Platinum tier in 2024.


During the conference, Penske will be recognized as a Top Company for Women to Work in Transportation while Sue Maier, vice president of sales systems and analytics for Penske Truck Leasing, will be honored as a Top Woman to Watch in Transportation

On Tuesday, Nov. 12, two Penske leaders will be invited to share their hard-earned wisdom. Sarah Smith, senior vice president of human resources for Penske Transportation Solutions and vice chair of the WIT Board, will lead a session on “Retention and Engagement,” while Maier will represent Penske in a panel discussion titled “Finding Your Why: How to Walk a Successful Career Path.”

Penske will also be an exhibitor at booth 805 and will have Volvo VNR electric vehicle on display at site 2009.

New this year, we will provide demos of our cutting-edge augmented reality technician training on the Microsoft HoloLens 2.

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Penske Logistics is New Premier Sponsor at 2025 CSCMP EDGE Conference

For the first time in company history, Penske Logistics will be the top sponsor at the Council of Supply Chain Management Professionals (CSCMP) EDGE Supply Chain Conference and Exhibition. Starting in 2025, Penske will be the exclusive Premier Sponsor at EDGE, to take place Oct. 5-8 at the Gaylord National Resort and Convention Center in National Harbor, Maryland.


“It was an easy decision for our company to become the EDGE Premier Sponsor,” stated Jeff Jackson, Penske Logistics president. “We have a longstanding history of success with CSCMP that dates back nearly two decades.”

Penske was previously among several Major Sponsors. The company’s presence at this leading supply chain event is considerable, which includes an exhibit, various media activations at and around the host facility, and a collection of experts that speak at EDGE’s educational sessions.

Penske Logistics also presents the CSCMP State of Logistics Report in conjunction with Kearney, supports local roundtables, has sponsored various publications, and takes part in executive leadership programming.

Mark Baxa, president and CEO of CSCMP: “CSCMP is delighted to collaborate with the Penske team in so many ways and is grateful for their professional, all-encompassing support of our mission: to connect, educate and develop supply chain professionals throughout their careers. Penske’s role as the top EDGE conference sponsor, their ongoing support of the State of Logistics Report, and support for the new CSCMP member exclusive live LMI monthly discussion are indicative of Penske’s high commitment to advancing the supply chain discipline.”

By “Move Ahead” Staff

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Building a Carrier Packet That Wins You Freight

Let me paint a picture.

You’re cold calling shippers. You finally get someone on the line who doesn’t hang up. You give them your pitch. They say, “Sure, send me over your carrier packet.”

Your palms get sweaty. Because what you have… is not a carrier packet—it’s a collection of documents. No direction. No cohesion. Just a W-9, your insurance cert, and your MC certificate… maybe a safety score if you’re feeling fancy.

And guess what happens?

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Nothing.

That potential customer never calls you back.

Why? Because you didn’t show up as a business. You showed up as a truck.


In today’s freight market, building a strong carrier packet isn’t just about being “compliant.” It’s about being compelling. It’s your first impression. It’s your handshake. It’s your opportunity to prove you’re not just another truck with a DOT number—you’re a solution.

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So let’s talk about how to build a carrier packet that doesn’t just get filed—it gets you freight.

And yes, by the end of this, I’m going to encourage you to join the Playbook Masterclass. Not because it’s cute. Because it’s critical. Because the exact structure, templates, and pitch strategies we teach inside are the difference between “No thanks” and “When can you start?”


Why Most Carrier Packets Fail

Let’s keep it real—most carrier packets fail before they even get opened.

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Why? Because they’re:

  • Unorganized
  • Incomplete
  • Poorly designed
  • Focused on compliance, not confidence
  • Lacking storytelling and structure

Here’s the truth no one tells you: shippers aren’t just looking at whether your documents are in order—they’re sizing you up. They want to know:

  • Can I trust this company with my freight?
  • Do they understand my needs as a shipper?
  • Do they look like a company that has their stuff together?

A solid carrier packet answers all three—before you ever get on the phone.


Real Talk: First Impressions Happen in a PDF

Let me give you a real scenario from a student in the Masterclass.

He reached out to a small CPG shipper in Georgia. They loved the call, liked his equipment, said they might have regional lanes for him. They asked him to send over a packet. He forwarded what he thought was acceptable.

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The shipper never responded.

He circled back a week later, and here’s what they told him:

“Honestly, your email felt rushed. The documents were separate files. No branding, no real intro. We had other carriers submit way more professional packets. So we moved forward with them.”

That’s how you lose without knowing you lost.

But when we helped him clean up his packet—tighten the presentation, add a branded intro letter, and include key KPIs and safety info—he re-sent it to a different shipper and was onboarded that week.


Anatomy of a Winning Carrier Packet

If you’re serious about securing freight directly from shippers or getting better attention from brokers, here’s what your packet needs to include—no exceptions.

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1. Cover Page / Intro Letter

Think of this as your elevator pitch in written form. It should:

  • – Briefly explain who you are
  • – What you specialize in (equipment type, region, load types)
  • – Why you’re reaching out
  • – What makes your company stand out
  • – Include contact info and branding

You’d be surprised how many carriers don’t include this, and how much it helps frame the rest of your packet.

Tip: Keep this one page, short paragraphs, and brand it with your logo.


2. Company Overview Sheet

This is your company’s resume. Include:

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  • – Business name and DBA (if applicable)
  • – MC / DOT / EIN numbers
  • – Years in business
  • – Number and types of equipment
  • – Service regions
  • – Safety and compliance programs
  • – Any certifications (minority-owned, veteran-owned, etc.)

Pro tip? Make this easy to skim. Use bold headers and bullet points.


3. W-9 and Certificate of Insurance

This part’s basic—but don’t just attach it raw.

Label it clearly. Ensure your COI includes:

  • – Liability coverage
  • – Cargo insurance
  • – Trailer interchange (if needed)
  • – Policy limits and expiration dates

And please, for the love of the freight gods—make sure your COI matches your business name exactly. I’ve seen deals stall for days over this avoidable mistake.


4. MC Certificate and Safety Snapshot

This proves you’re authorized and gives transparency on your record.

Use the FMCSA snapshot PDF, but don’t stop there. Write one short paragraph that frames your safety performance in a positive light.

Example:

“With over 250,000 safe miles logged and zero DOT-reportable accidents in the past 12 months, we pride ourselves on putting safety first. Our drivers are ELD compliant and trained on equipment-specific protocols to protect your freight.”


5. Shipper-Facing Testimonials or References (Optional, but Powerful)

Got a broker you’ve worked with consistently? Ask them to write a quick reference or testimonial. This turns you from a stranger into a trusted carrier.

If you don’t have any yet? Create a simple “Client Promise” one-pager that outlines your commitment to punctuality, communication, and load protection.


6. Load Performance Stats (Even If They’re Self-Reported)

If you’re running under your own MC and you’re tracking your KPIs—include them.

Stats like:

  • – On-time percentage
  • – Average RPM
  • – Claims rate
  • – Empty miles %

This builds trust. Even if you’re just getting started, showing that you track your data puts you ahead of 90% of other carriers.


7. Professional Design and Delivery

Now this is where most folks fall apart.

Don’t just send your docs as attachments thrown together in an email. Use a branded template. Combine everything into one PDF file. Title it professionally (i.e., “[Your Company Name] Carrier Packet.pdf”).

Write a short, respectful email with a clear subject line like:
“Carrier Packet – Available Regional Capacity – [Your Company Name]”

That email is your digital handshake. Make it count.


Common Mistakes That Kill Deals

Let’s talk about what not to do. Because I see these all the time.

  • Sending unbranded, disorganized files
  • Using Gmail or Yahoo instead of a business email domain
  • No voicemail or a full voicemail box
  • Spelling errors in your cover letter
  • Sending incomplete or expired documents

If you’re serious about building long-term shipper relationships, you’ve got to treat your packet like a sales asset—not a checklist.

This is your resume. Dress it up.


“But Adam, I’m Just One Truck…”

I hear this all the time. But let me tell you something:

Shippers don’t care if you’re one truck if you operate like a company.

They care about:

  • – Professionalism
  • – Communication
  • – Reliability
  • – Consistency
  • – Safety

You can win lanes over 100-truck fleets if you show up with clarity and confidence. I’ve seen it happen. Many of our Playbook Masterclass students are one-truck operations who now run recurring lanes because they presented themselves like pros—and delivered like pros.


If You’re Ready to Step Into the Room

Let me give you a mindset shift.

Your carrier packet isn’t just a “thing you send.” It’s a door opener. It’s a sales tool. It’s the thing that lets you walk into rooms that you’ve been shut out of before.

But here’s the truth: Most carriers don’t know what to include, how to format it, or how to pitch it.

That’s why we teach the full framework inside the Playbook Masterclass. We’ve got students who’ve used our exact templates and scripts to land local food distributors, packaging companies, and even dedicated lanes for Amazon overflow. It’s not a theory. It’s execution.

If you’re tired of being ghosted after “send me your packet,” it’s time to learn the sauce.


Final Word

You’re not just a driver. You’re not just a dispatcher. You’re the CEO of a freight company.

Start acting like it.

A strong carrier packet is your first step into the next level of this business. Don’t treat it like homework. Treat it like an investment.

Because shippers are watching. Brokers are watching. And every interaction is either building your reputation—or breaking it.

Part 2 of this series will walk you through how to pitch your packet once it’s built—and how to follow up without sounding desperate. Until then:

Take this seriously.
Get your docs in order.
And start running your back office like a business.Want help building it? Join the Playbook Masterclass and let’s do it together.

The post Building a Carrier Packet That Wins You Freight appeared first on FreightWaves.

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Freight fraud losses surpass $455M in 2024

Freight fraud surged last year, with more than US$455 million in reported losses tied to theft, double brokering, and impersonation scams, according to Truckstop’s 2024 Freight Fraud Report. The report […]

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