Mass layoffs in trucking and retail coming – Apollo

Apollo Global Management forecasts a severe U.S. recession triggered by recent tariffs, which will lead to widespread layoffs in the trucking and retail sectors amid rising economic uncertainty.

The report, available on Apollo’s website, paints a grim scenario:

The trucking industry, critical to U.S. logistics, faces significant challenges as tariffs disrupt trade, particularly with China. A sharp decline in container ship voyages from China is expected to reduce freight volumes, thereby lowering demand for trucking services. Imports account for an estimated 20% of U.S. trucking volumes, so a decline in imports will have a significant impact on the industry. With fewer goods to transport, carriers will face reduced workloads and underutilized fleets, forcing them to cut labor costs. 

Apollo predicts that domestic freight activity will sharply slow by mid-May, with mass layoffs likely to follow as firms strive to maintain financial stability. The slowdown in trucking will put a lot of pressure on trucking companies that have been dealing with the Great Freight Recession, one of the longest and deepest downturns in history. 

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The retail sector is also bracing for substantial layoffs. Tariffs will cause supply chain disruptions, leading to inventory shortages, especially for goods from China. The decline in container shipments will leave retailers struggling to stock products, as longer lead times further complicate inventory management. Retailers may need to find alternative suppliers or reduce product offerings, both of which present challenges.

Retailers also face declining consumer confidence driven by economic fears and tariff-induced inflation. Record-low consumer confidence scores reflect cautious spending, particularly on non-essential items, resulting in reduced store traffic and sales. Companies like Chipotle and Southwest Airlines have noted that consumers are saving more due to economic concerns. Rising credit card delinquencies and minimal payments indicate financial strain among consumers, further reducing purchasing power and exacerbating retail sales declines. Apollo expects retailers to cut jobs in June, amidst declining demand and higher costs.

Apollo’s broader economic outlook highlights a sharp decline in corporate spending, with new orders falling and inventories rising before tariffs took effect. Companies are lowering earnings forecasts and cutting investments due to a gloomy economic outlook, increasing the likelihood of layoffs across other industries.

The tariff-driven slowdown could lead to stagflation—stagnant growth combined with high inflation—according to Apollo’s analysis. Unlike typical recessions, where falling demand reduces inflation, trade disruptions are expected to drive up costs. Federal Reserve surveys indicate rising prices across supply chains, squeezing consumer purchasing power as incomes stagnate. Low consumer and business confidence, coupled with cautious spending, heightens the risk of stagflation.

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Declining consumer confidence is mirrored by reduced corporate spending and investment. As firms anticipate weaker demand, they are scaling back capital expenditures and revising earnings downward, reinforcing economic stagnation. This response reflects both immediate cost pressures and a longer-term adjustment to a trade-restricted economy.

Apollo warns that rising prices and sluggish growth will heavily burden businesses and consumers. This stagflation scenario poses policy challenges, as traditional monetary tools may struggle to curb inflation while supporting growth. Strategic interventions are needed to mitigate the impact on vulnerable sectors and communities.

Apollo’s forecast paints a grim picture for the U.S. trucking and retail industries. Tariffs are disrupting supply chains and consumer behavior, putting both sectors at risk. Layoffs are often viewed as a necessary step to manage rising costs and minimize losses. Apollo’s analysis serves as a critical warning, urging strategic preparations to navigate the impending economic storm.

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Vehicle Spotlight: 18 to 26 Foot Refrigerated Truck – CDL

For businesses that need to move large quantities of perishable goods with precision and efficiency, look no further than the 18 to 26 ft. refrigerated truck – CDL. Built to meet the demands of industries requiring reliable refrigerated transportation, this truck features the temperature controls needed to keep cargo fresh and ready for customers.


Key Features

Refrigerated Space
The CDL reefer truck offers up to 1,600 cubic feet of loading space, designed to accommodate large and varied cargo with ease. With a gross vehicle weight (GVW) of up to 33,000 lbs. and a payload capacity of up to 15,000 lbs., it’s ideal for transporting a large quantity of goods while maintaining optimal temperatures.

Versatile Loading Options
Loading and unloading are streamlined with a rear roll-up door and curbside door, offering accessibility and convenience from multiple sides. The truck also includes a forklift loading package option, enhancing its utility for warehouse operations and heavier cargo management.

Advanced Temperature Control
The refrigeration unit allows for precise temperature control, ensuring the safe transport of temperature-sensitive goods such as food, pharmaceuticals, floral products and more. This temperature management is essential for maintaining fresh cargo and happy customers.

Enhanced Loading Capability
Equipped with an E-track system featuring two rows, the truck makes it easy to secure cargo, minimizing movement during transit. The liftgate, capable of lifting up to 3,000 lbs., simplifies the loading and unloading of heavy items, making it efficient and safe for all types of goods.

Driver Comfort and Safety
The cab is equipped with air conditioning and seating for three to ensure driver comfort. The truck is built for safety with an anti-lock braking system, automatic transmission, and power steering, which provide smooth handling and enhanced control, particularly under heavy loads.

Nationwide Availability

With locations across the United States, the 18 to 26 ft. refrigerated truck – CDL is readily available wherever your business takes you. With easy rental and returns, our rigorously maintained trucks are supported by our commitment to customer satisfaction.

What the Latest Rate Dip Means for Small Carriers (Part 2)

Let’s not sugarcoat it—rates are slipping again.

If you’re a small carrier, you probably don’t need another graph, another report, or another freight economist telling you what you already feel in your wallet. You feel it when you bid a lane and get undercut by someone running for fuel money. You feel it when you see a load at $1.75 per mile and you’re wondering, “Who in their right mind is moving freight this cheap?”

This isn’t new. But this—this right now—is a different kind of rate dip. And if you’re still running your business like it’s 2022, you’re going to get wiped out in 2025.

This is Part 2 of a conversation we need to keep having. Because too many small carriers are treating rate dips like weather—hoping it’ll just pass. What you need to understand is that this market shift isn’t just a blip. It’s a pressure test. And only those with sound fundamentals are going to survive.

Let’s break down what’s happening, what it actually means for you, and most importantly—what to do about it.


A Market Rebalancing, or a Market Reset?

Let’s talk facts.

Rates have dipped 14% year-over-year in key dry van markets. Reefer isn’t doing much better. Spot market loads are down. Contract freight is getting tighter. And meanwhile, operating costs haven’t dropped—they’ve risen. Insurance is up. Fuel, while slightly down from last year, is still volatile. And maintenance costs have spiked due to parts delays and labor shortages.

Now, the big question I get from small carriers is:

“Adam, is this just a correction… or is this the new normal?”

The honest answer? It’s both.

We’re seeing a market rebalancing—yes. Capacity surged after 2020. Everyone and their cousin bought a truck, got their MC number, and hit the road with stars in their eyes. But now, those who entered with emotion instead of strategy are exiting with regret.

This rate dip is the industry’s way of clearing the board. It’s not personal, it’s math.



Why This Dip Hits Small Carriers Harder

Larger carriers have scale. They’ve got rolling contract freight. They’ve got direct shipper relationships. They’ve got fuel surcharge programs, better insurance leverage, maintenance programs, and in some cases, their own freight.

You?

You might have one truck. Maybe three. Maybe you’re juggling payroll while fielding cold calls. You’re running spot freight to make ends meet. You’re the dispatch, the driver, the mechanic, and the customer service team all in one.

So when rates fall 20 cents, that doesn’t just trim your profit margin—it wipes it out.

Here’s where it gets dangerous:

  • You start chasing miles instead of chasing margin
  • You compromise on your minimum RPM
  • You burn more fuel on deadhead than you do on loaded miles
  • You start paying yourself last—if at all

And if that sounds familiar, you’re not alone. But it’s not sustainable.


The Bottom Line: Know Your Numbers or Lose Your Business

If I could give you a tattoo that wraps around your forearm so you’d see it every day, it would say:

“Revenue is vanity. Profit is sanity. Cash flow is reality.”

In a rate dip, your survival is directly tied to one thing: your understanding of your numbers.

Do you know your:

  • Break-even RPM (per truck)?
  • Cost-per-mile (with and without fuel)?
  • Revenue-per-hour of service?
  • Fixed cost threshold per week?

If you’re using Playbook’s Operating Calculator, you’ve already got access to tools like the built-in Breakeven Calculator. Use it. Live in it. Let it be your first and last check before booking a load.

I can’t tell you how many carriers I’ve coached who thought they were doing well—until we ran the numbers. That $2,800 load from Atlanta to Denver? After fuel, time, tolls, and deadhead back, they were working for less than minimum wage.

In a volatile market, numbers tell the truth even when the market lies.


What to Do Right Now if You’re Feeling the Squeeze

If you’ve read this far, you’re not the type to bury your head in the sand. So let me give you some real, practical things you can do starting this week:

1. Build a Weekly Financial Scorecard

Track these every week without fail:

  • Revenue per mile
  • Revenue per day
  • Deadhead percentage
  • Fuel cost per mile
  • Gross margin per load

This isn’t busywork—it’s your business heartbeat. Know when it skips.

2. Get Aggressive with Direct Freight

Spot freight is like fishing in a pond where everyone else already dropped bait.

Direct freight is your lifeline. If you’re not making 5 cold calls a day to shippers, you’re leaving money—and stability—on the table.

Start with:

  • Warehouse managers at smaller distribution centers
  • Local manufacturers
  • Packaging companies
  • Produce vendors if you’re running reefer

Use your local knowledge to your advantage.

3. Stop Running for the Sake of Running

This one’s hard to hear. But every mile you run below your break-even is a mile you’re paying to be in business.

Park the truck if the rate’s not right. Period. Better to live another week than run yourself into the red for pride.

4. Renegotiate Fixed Expenses

Your insurance, factoring, trailer rental, ELD subscription—go back to every vendor and ask for a better rate. Loyalty is great when times are good. But when it’s tight, it’s time to sharpen the pencil.

5. Lean Into Community and Coaching

You shouldn’t be navigating this alone. Get with a mentorship program, join roundtables, attend webinars, and plug into content that shows you what others are doing. You’ll be surprised how much game you pick up from being in the right rooms.


A Quick Word on Spot Market Addiction

Some of y’all are out here treating load boards like it’s the Gospel.

Listen, load boards are a tool, not a strategy. And when the spot market dries up, so does your plan if that’s all you rely on.

A rate dip should force you to pivot your model—not panic.

You don’t need to chase rates. You need to create lanes.

Start by:

  • Mapping out your ideal triangle routes
  • Identifying weekly recurring loads
  • Offering consistent availability to small brokers

The ones who win in a market like this are the ones who stop playing checkers and start playing chess.


If You’re New to the Industry

If you got your authority in the last 18 months and this is your first major dip, welcome to the proving ground.

You’re not crazy. You didn’t make a mistake getting into the business. But you do need to unlearn the “boom year” behaviors.

It’s time to:

  • Tighten up your business fundamentals
  • Stop accepting every load just to stay moving
  • Think like a business owner, not just a truck driver

Remember: Your authority doesn’t make you a carrier. Your margin does.


The Opportunity Inside the Dip

Let me leave you with this.

Rate dips—while painful—are filters.

They separate the folks who hustled in without a plan from the ones who are willing to do the work to build a foundation. The real opportunity in this dip is learning what you’re made of—and building a business that can weather any storm.

I’ve seen people with one truck and no dispatch team land dedicated freight because they were persistent, professional, and strategic. I’ve seen operators double their profit by simply understanding how to say no.

And I’ve also seen people disappear because they waited too long to adapt.

Don’t let that be you.


Final Word

This market ain’t for the faint of heart. But neither are you.

Use this dip as a wake-up call, not a death sentence. Get your numbers right. Focus on margin. Learn how to sell. And most importantly, run your business like a business.

Because the carriers that survive this cycle? They’re the ones who’ll own the next one.

The post What the Latest Rate Dip Means for Small Carriers (Part 2) appeared first on FreightWaves.

Penske Truck Leasing Lights Up New Solar-Powered Facility Initiative

Penske Truck Leasing is lighting up a new solar-powered initiative seeking to boost efficiency, minimize energy costs, and reduce emissions initially at select truck leasing, truck rental, and truck maintenance locations in the U.S. with the installation and activation of its first-ever rooftop solar-powered systems.


The company’s new state-of-the-art facility in Channahon, Illinois, is now fully operational and is predominantly powered by an onsite photovoltaic (PV) solar system, expected to generate roughly 80% of the building’s energy needs at 200 KW capacity. Any remaining required energy will be supplied by the local utility provider.

A Grand Rapids, Michigan, location will be active in the coming months and Penske’s Linden, New Jersey, location is expected to go online in 2025. These facilities are also new state-of-the-art locations.

The new facilities incorporating solar systems in Channahon, Illinois, Grand Rapids, Michigan, and Linden, New Jersey, are part of the company’s LEED building program.

Under a power purchase agreement with Sunrock Distributed Generation, seven additional Penske facilities in California are expected to be retrofitted with new PV solar systems in the next year, which are expected to yield roughly 600 KW of renewable energy across all locations. These facilities are located in Fresno, Hayward, La Mirada, National City, Riverside, San Diego and San Leandro.

Penske is collaborating with San Francisco-based ForeFront Power as its lead project consultant on this solar initiative.

“Our solar program is an important piece of our renewable energy strategy and ForeFront Power continues to be an outstanding partner in helping us bring these projects to fruition,” said Drew Cullen, senior vice president of fuels and facility services at Penske. “These investments will allow us to directly generate our own renewable energy to power our locations and continue to support our customers with sustainable solutions.”

On average, four solar panel-powered Penske Truck Leasing facilities will generate an estimated 1-million-kilowatt hours (kWh) of renewable energy annually and will result in an emissions avoidance of 442 metric tons (MT) CO2e, which is equal to powering nearly 90 homes for one year.

“The initiative to install solar systems at our locations is a part of our company’s LEED-certified facilities process,” explained Ivet Taneva, Penske vice president of environmental affairs. “Investing in solar has considerable economic impacts for our operations as well as the environmental benefits of further reducing emissions related to electricity use.”

By “Move Ahead” Staff

Ceva Logistics to acquire logistics provider in Turkey

Ceva Logistics, the world’s fifth-largest logistics service provider by gross revenue and part of France-based CMA CGM Group, announced Saturday it has agreed to acquire Turkey-based Borusan Tedarik for $400 million in cash and debt.

Borusan Tedarik offers contract logistics, finished vehicle logistics, truckload and less-than-truckload service, as well as air and ocean freight management, and customs brokerage. In addition to Turkey, it also has operations in Germany, Bulgaria, Hong Kong and China. Last year the company had gross revenue – which differs from net revenue, which subtracts the cost of purchasing transportation on a customer’s behalf – of $567 million.

Ceva Logistics said it is buying the entire company, including all the privately held shares and the publicly traded ones. The transaction must still meet closing conditions and regulatory approvals before it can be finalized.

Ceva said Borusan Tedarik, which has about 4,000 employees, will strengthen its position in Turkey. The acquisition will nearly double the size of Ceva’s domestic warehousing and distribution infrastructure to 12.9 million square feet. In addition, the combined ground transport activities of the companies will move about 1 million loads per year. The deal will also elevate Ceva to the upper echelon of finished vehicle, ocean and air logistics capacity in Turkey, according to the company.

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“We have identified Turkey as one of our strategic geographies where we expect to grow significantly. Complementing our existing presence in Turkey with the reputable experts and operations of Borusan Tedarik would put us in a position to offer even greater value to our combined customers and, as a result, grow faster than the market organically. CEVA is becoming bigger, stronger and smarter, so that we can then grow faster,” said CEO Mathieu Friedberg.

The Borusan Tedarik deal is the latest step in CMA CGM’s growth strategy through acquisitions. The ocean shipping giant acquired Ceva Logistics in 2019 and has since integrated large logistics providers such as France-based Bolloré Logistics and GEFCO, and Ingram Micro’s commerce and lifestyle services business. Ceva has also made numerous tuck-in acquisitions, including the 2023 purchase of last-mile delivery company Colis Privé Group, and initiated joint ventures to accelerate its growth in key geographies or market sectors. CMA CGM also launched its own cargo airline three years ago. 

Click here for more FreightWaves/American Shipper stories by Eric Kulisch.

Write to Eric Kulisch at ekulisch@freightwaves.com.

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FedEx makes big push for third-party air cargo

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More tariff turmoil, though ocean rates continue to ease – March 25, 2025 Update

Strained ocean contracts and Red Sea diversions impact on global supply chains

More tariff turmoil, though ocean rates continue to ease – March 25, 2025 Update

The Freightos Weekly Update keeps you informed on international freight with key economic data, demand trends, and rate insights.

Judah Levine

March 25, 2025

Blog

Weekly highlights

Ocean rates – Freightos Baltic Index

  • Asia-US West Coast prices (FBX01 Weekly) fell 7% to $2,238/FEU.     
  • Asia-US East Coast prices (FBX03 Weekly) fell 5% to $3,343/FEU
  • Asia-N. Europe prices (FBX11 Weekly) fell 6% to $2,565/FEU
  • Asia-Mediterranean prices (FBX13 Weekly) fell 7% to $3,529/FEU

Air rates – Freightos Air index

  • China – N. America weekly prices increased 4% to $5.26/kg.
  • China – N. Europe weekly prices stayed level at $3.88/kg.
  • N. Europe – N. America weekly prices increased 2% to $2.47/kg.

Analysis

Tariff fears – as well the already significant uncertainty and confusion surrounding the White House’s trade policy – grew this week with the April 2nd deadline set for many tariff announcements approaching. 

The Trump administration indicated that it will narrow the scope of reciprocal tariffs initially proposed for all US trade partners which have tariffs or other trade barriers on US exports or businesses. Only 15% of the long list of countries with a US trade imbalance and tariffs on US goods will be assigned reciprocal tariffs, but these countries account for most of both total imports to the US and the trade deficit. Reciprocal tariffs are expected to be announced if not applied on April 2nd. 

The levels of these tariffs will depend on the foreign tariff rates for US exports and so will vary, but the list of the top 15% – aside from China, Mexico, Canada and the EU – includes ostensible alternative sourcing partners like India and Vietnam as well.

And though some reports indicated that certain planned sectoral tariffs would be postponed, yesterday President Trump stated that global duties on automotive and pharmaceutical imports would be announced soon, possibly even before April 2nd. 

The president also signed an executive order on Monday that, also effective April 2nd, will apply 25% tariffs – on top of any other applicable tariffs – on all goods from any country that purchases oil from Venezuela. In addition to China, this list could include Singapore, Vietnam and India.

Finally, the USTR’s public hearing on its proposed significant port call fees targeting Chinese-made vessels is underway, with American BCOs, exporters, port labor and ocean carriers all objecting to the rule and the significant threats it would pose to their respective businesses. 

Recently heightened fears of steep US tariffs on imported alcohol from the EU on April 2nd, were enough for the US Wine Trade Alliance to advise members to stop all shipments. But despite the April deadline for many other possible tariff announcements, demand indications suggest that, overall, US shippers continue to frontload due to the uncertainty of what and when tariffs will be implemented. This pull forward is reflected in the recent build up of empty containers in LA/Long Beach. 

Transpacific ocean container rates have eased as demand has decreased relative to the pre-Lunar New Year rush. But despite volumes estimated to be significantly stronger than a year ago due to continued frontloading, rates have continued to slide. 

At about $2,200/FEU to the West Coast and $3,300/FEU to the East Coast, prices are more than 20% lower than 2024 lows on these lanes. The likely culprits of this trend are the increased competition and less effective capacity management resulting from the new carrier alliance roll outs, as well as continued fleet growth. 

Asia – Mediterranean rates of $3,500/FEU are about 20% lower than post-LNY last year (though about even with its 2024 low), and Asia – Europe’s $2,565/FEU is 20% beneath its 2024 floor despite continued port congestion at many European hubs. With tariff frontloading not a factor on these lanes, easing demand and the impacts of the new carrier alliances are likely combining to push rates down.

In air cargo, a Heathrow electrical fire on Thursday night kept the airport closed for eighteen hours canceling more than a thousand flights and stranding more than 200,000 passengers. Though there were moderate air cargo rate increases to alternative destinations in the days following, so far there are few reports of significant resulting disruptions. 

Freightos Air Index rate data also shows that ex-China prices to the US have rebounded by about 15% since earlier this month to more than $5.25/kg, and to Europe rates have increased by more than 20% to nearly $3.90/kg.  The China – US rate recovery comes despite anticipated changes to de minimis rules that are expected to cause a significant drop in e-commerce volumes, with some reports that carriers are already gradually shifting capacity to other routes.

Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

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